CBS Radio and DeVry University partnered this year in an effort to increase DeVry's enrollment numbers. Through a series of interactive platforms, DeVry received over 250 qualified leads. WiLD VIP Rewards was the most effective tool utilized throughout the two month campaign. This feature allowed DeVry to pose 10 questions that best highlighted what DeVry could offer the listener. By the end of the survey, over 800 respondents had taken the survey and an estimated 250 of those listeners asked to be contacted by a DeVry representative. This campaign accomplished both branding and awareness of the masses as well as an incredible call-to-action.
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CBS Radio and DeVry University partnered this year in an effort to increase DeVry's enrollment numbers. Through a series of interactive platforms, DeVry received over 250 qualified leads. WiLD VIP Rewards was the most effective tool utilized throughout the two month campaign. This feature allowed DeVry to pose 10 questions that best highlighted what DeVry could offer the listener. By the end of the survey, over 800 respondents had taken the survey and an estimated 250 of those listeners asked to be contacted by a DeVry representative. This campaign accomplished both branding and awareness of the masses as well as an incredible call-to-action.
